Norman Pattiz explains relation between advertising and brand awareness

The correlation between advertising and conversion has been a bother to many marketing departments and scholars for long. There has been a problem in justifying expenditure on advertising efforts as calculating the effect of a campaign on the sales target is not clear cut.

However, a recent market research conducted by Podcastone under the leadership of its executive chairman Norman Pattiz in collaboration with Edison Research has shown a very strong association between advertising and increased positive brand awareness after a campaign.

The study was conducted on five different products and services. Announcing the results, Norman Pattiz and Tom Websten summarized their research findings that, there was a very significant increase in brand awareness following advertising.

They also noted that positivity toward a particular product and service became more favorable in the post campaign days. It was therefore emphasized by Norman Pattiz that the findings were profound and persuasive proof that using Podcastone as an advertising platform was tenable and justifiable. Learn more about Norman Pattiz: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

The research findings are groundbreaking to Podcastone advertisers. The fact that the platform is able to increase in product awareness, enhance positive perception, and harness proclivity toward buying a product is expected to serve as an important decision making basis for marketing departments.

The methodology that was used to conduct these surveys has been applauded as having followed the basic tenets of scientific research and therefore there was little doubt on the integrity of the data collected.

It is also noted that this was not the first time Podcastone had initiated a similar process, for Edison Research have done several studies to examine the effectiveness of Podcastone advertising, at the prompt of the podcaster. Nonetheless, the latest research has been appreciated as having been more multifaceted and intellectual.

This will certainly lead to more Podcastone clients, a great deal for a company that was founded by Norman Pattiz in reaction to a gap he had discovered in the advertising market.

It is incredible that the company has grown under his leadership to become the nation’s leading advertiser on podcast network noting his other success as founder of Westwood one, which is a popular radio giant in the country.

Norman Pattiz is an inspiring business leader and executive, with a pool of intellect, and allure. He successfully led Westwood one into becoming the largest radio company. He has served in the broadcasting board of governors under both Clinton and Bush jnr. administrations.

EOS has Lip Balm Flavors for Everyone

EOS lip balm flavors are made for everyone to enjoy, with an assortment of picks available. These flavors provide the lips with nourishment and a fun burst of flavor that eliminates the boredom that was once associated with this beauty care product. Choosing an EOS lip balm flavor is never difficult, although you’ll likely have trouble selecting only one flavored lip balm, refer also to evolutionofsmooth.de.

 

Organic Spheres

The organic spheres offer seven flavor choices. Special released flavors are oftentimes released into this line. You’ll find the usual flavors like Strawberry Sorbet and Vanilla Bean included, but there’s also unique picks like Raspberry Pomegranate and Honeysuckle Honeydew. Variety is always so nice and you certainly get plenty of choices when using the Evolution of Smooth organic spheres.

 

Visibly Soft

The Visibly Soft line of lip balms is preferred by many users. You may also prefer the added softening power of the Visibly Smooth lip balm. You will certainly love the Coconut Milk flavored lip balm. This flavor is always a customer favorite because it is so incredibly luscious to smell and taste. The Blackberry Nectar is the perfect flavor in the Visibly Soft line if you enjoy the eccentric taste of this berry, check more products here.

 

More EOS Flavor Choices

The Active line is also available for customers, with a great Lemon Drop flavor choice. The EOS medicated lip balm comes in a great Chamomille flavor. Hibiscus Peach is a great flavor from the Crystal lip balm.

 

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EOS Lip Balm-From Nutrients, to Flavor, to Luscious Lips

Evolution of Smooth (EOS) create several natural skin and lip care products. Many people search through different lip balms to discover one that is effective. With the EOS lip balm, your lips will be revitalized by the numerous beneficial ingredients. Rich with vitamin E, Shea butter, and Jojoba oil, this lip balm soothes and heals your chapped lips by locking in moisture. This soothing, soft result stemmed from the lack of paraben and petrolatum in the lip balm. Several of these products even include SPF protection. Additionally, they are USDA-certified organic with 95% of its ingredients being organic and all-natural. Hypoallergenic and dermatologist tested, the EOS lip balm will quickly leave you with sensationally beautiful, healthy lips.

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Along with the various advantages of the EOS lip balms, they also come in several flavors to suit your taste. Some of the five most popular flavors are as follows: EOS Blueberry Acai, EOS Sweet Mint, EOS Honeysuckle Honeydew, EOS Pomegranate Raspberry, and EOS Summer Fruit. Each flavor’s scent is correlated with its name.

Blueberry Acai is filled with antioxidants and organic ingredients that will nourish your lips. The Sweet Mint flavor contains natural extracts and oils that heal your chapped, cracked lips. Honeysuckle Honeydew is made to rejuvenate and soften your lips. Pomegranate Raspberry moisturizes dry lips with the natural extracts present in the ingredients. Lastly, the Summer Fruit flavor is a blend of a handful of fruity tastes such as peach, strawberry, and blueberry, made also to cure dry lips. See more articles here on thebrotalk.com.

Even though the list is growing continuously, there are currently over twenty flavors of the EOS lip balm. From fruity to sweet, EOS creators have hit a wide variety of people with their differing flavors. In addition to its accommodating, round shape, these EOS lip balms are infused with rich, moisturizing ingredients and tasty flavors that leave a soft, luscious tint to your lips. You can find several of these lip balms at almost every drugstore, grocery store, and even some clothing stores!

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Brazilian Duda Melzer Knows How To Be Credible Media Star

Brazil is a breeding ground for juicy news stories. The country is a 21st-century look at cultures that mix and mingle like sand. And the media industry in Brazil rarely misses an opportunity to keep all talk that is newsworthy in front of the public. Brazilians love to talk. And they like to talk about each other. Eduardo Sirotsky Melzer, the grandson of RBS Media founder, Mauricio Sirotsky Sobrinho, found out how much they like to talk, watch TV, read newspapers, and fight about politicians when he was growing up in Porto Alegre. Visit Clicrbs for more details.

But instead of joining the RBS Group when he got out of school, he went to Boston to earn an MBA from Harvard. And instead of going home after Harvard, he went to New York, and he became the President of Box Top Media. The marketing experience alone was worth his time in New York. But he also got a taste of franchising, and he eventually became an investor in Sweet, Sweet Way. Duda finally went home, and he got into the family business. He was the head of marketing while his uncle Nelson Sirotsky was president.

Duda took over as CEO of the company in 2016. Duda understands how important technology is, so he got into the digital business through his E. Bricks Digital startup in Sao Paulo. The RBS Media Group is a media empire, so Duda gets the word on the street almost as fast as the people are saying that word on the street. Melzer has a hand in every form of news, entertainment and political media expression in Brazil. In other words, Melzer, along with his staff, control radio, and television stations, newspapers and magazines, websites, blogs and all other media expressions. Melzer is a world renowned media executive. But he also has a major presence in charitable organizations and social endeavors all over Brazil. Follow Duda on Twitter

See more: http://g1.globo.com/rs/rio-grande-do-sul/jornal-do-almoco/videos/v/presidente-do-grupo-rbs-eduardo-sirotsky-melzer-falar-sobre-a-transformacao-da-zh/3321858/

The President of JHSF, José Auriemo Neto, and the Brazilian Real Estate Industry

The Brazilian real estate industry wouldn’t be the same without players of high impact in the market like JHSF and its focus on developing properties of high social magnitude in the biggest commercial centers of Brazil.

JHSF is known for being only around 40 years in the industry and already being one of the most prominent figures of the real estate department of the nation. The company is regarded as an example of good architecture, good leadership, strong development of the corporation over the years and an example of a strong candidate for the exterior market for realty.

JHSF has developed shopping centers, commercial buildings and conglomerates, condominiums, and even residential buildings and houses. They are a firm that is dedicated towards many different departments inside the real estate industry, but they are primarily regarded for their high-quality constructions focused on luxury and on the highest classes of modern families in the country and more information click here.

Maybe the Brazilian state is not considered to be a real estate standard across the world, but that is definitely not true to many students of the industry who understand some of the deeds of the JHSF and the influence that they had to the development of modern standards in the real estate world.

For example, the Vitra building, which was accompanied by the CEO and chairman of the company Jose Auriemo Neto himself, is regarded as one of the three best, most innovative buildings in the globe, when talking about modern design. Its architecture is truly innovative and revolutionary, and it wouldn’t be possible without the Chief Executive Officer of the brand.

José Auriemo Neto has seen the company rise from a strong candidate for the real estate industry of Brazil to an actor in the real estate market of places like Miami and New York, as well as Uruguay, going way beyond the Brazilian territory and learn more about Jose.

José Auriemo Neto became a part of the company in 1993, and he’s been working together with this large team since then.

In 2009, Auriemo Neto oversaw the group’s first attempts into the retail part of the real estate industry, and it was a successful experience for the team. There were many partnerships with JHSF and other companies in the field in Brazil, and many were thanks to José’s strong leadership and Jose’s lacrosse camp.

The Fun Flavors From EOS Lip Balms

EOS lip balm flavors are one of the most exciting traits the product offers, and that’s saying a lot, considering this lip balm is impressive from start to finish. When you opt to buy EOS lip balm, the flavors available are sure to impress, yet leave some difficulty since they’re all so amazing.

Strawberry Sorbet is one lip balm flavor available from EOS. This is one of the more popular flavors, giving the lips a taste of strawberries and whipped cream on a beautiful summer’s day. People love the taste of freshly-picked strawberries, and this is just what you get in this lip balm.

Sweet Mint is a secondary flavor option when you purchase EOS lip balms. It is not as popular as the Strawberry Sorbet, but nonetheless impressive if you fancy the taste of minty refreshment. Shop your ultimate lip balm here on amazon.ca.

If you seek an eclectic, alternative lip balm flavor, choose the Raspberry Pomegranate orb. You won’t find this flavor offered from other lip balm brands, but that’s okay because just one swipe across your lips, and you’ll never want to replace your EOS with any other brand. This refreshing flavor is sweet, yet deep and sensual, giving the lips a little excitement for the day. Order your lip balm now here on ebay.com.

These are a few of the fun EOS lip balm flavors you’re sure to enjoy using to keep your lips feeling their best. Try each of the seven EOS lip balm flavors at least once. They’ll all impress your taste buds, view products here.

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Osi Industries; Top 100 in America

Osi Industries is a privately owned American company that deals with the processing of meat that has its international headquarters in Aurora, Illinois. It was founded in 1909 by Otto Kolschowsky, a German immigrant. They were among the first suppliers of meat to McDonald’s fast food and as McDonald’s has grown over the years, so has Osi Industries.

In 2011, it was listed as America’s 136th largest company with annual returns of $ 3 billion. In 2016 it went up the list and became 58th with revenue of $6.1 billion. There are many reasons why they are in the top one hundred.

First, they are trustworthy and are very efficient and provide custom food options accompanied with great culinary expertise from around the world. They are also committed to sustainability, and their food safety and quality control are at a level that cannot be surpassed meaning their products can be fully trusted. Also, they always strive for improvement with integrity and they look into solutions and ideas that are very innovative.

Osi Industries was awarded the 2016 Globe of Honour Award from the British Safety Council. This prestigious award was given to 18 organizations worldwide. This means that the company has exhibited excellence when it comes to environmental management. Learn more about OSI Industries: https://www.crunchbase.com/organization/osi-group#/entity

Osi recently acquired controlling stakes in Baho Foods, and the president said that the company’s large number of brands is what Osi is looking for as it broadens its capabilities of serving the consumers. They also bought the Tyson Food Plant in a move to provide the required infrastructure to continue supporting its growing brand. They also bought Flagship Europe. All these purchases were made in the year 2016.

Osi Industries gives equal opportunities to job applicants regardless of race, religion, sex, disability or any other characteristics that are protected by laws. They believe that the employees are the drivers of the company and they work toward giving them challenging, stimulating and rewarding opportunities.

http://www.foodworks.pl/en/osi-group-en.html

James Dondero is A Good Example of Giving Back for All Businessmen

James Dondero isn’t your typical businessman, and it’s a good thing that he isn’t. Over the course of the last several years he has given millions of dollars to Dallas based charities and other philanthropic organizations. He has a commitment to helping to make the greater Dallas area better that should be shared by more who have his level of financial independence and success. Co-founder and president of Highland Street Capital, James Dondero is not only a gifted financial planner, but he is also a natural born leader.

Recently Highland Street Capital was named by the Dallas Business Journal as one of the best places to work in the Dallas area, due largely to the leadership of James Dondero. This leadership has also been honed over the nearly 30 years of experience that he has in the financial sector, specifically in the credit and equity markets. He started his career with American Express in 1985 as a corporate Bond Analyst, and soon was put in charge of a set of fixed income funds totaling more than $1B. He left AmEx in 1989 to take the position of Chief Investment Officer of Protective Life’s GIV subsidiary which he grew to a valuation of more than $2B before leaving the company to start his own firm, Highland Street Capital. HSC currently oversees more than $20B in assets under his guidance. In addition, James Dondero also sits on the board of MGM and several other companies including NexPoint, Cornerstone Healthcare, and CCS Medical. He also serves as Chairman of the board of NexBank.

All of this success has given James Dondero a unique opportunity to be of great help to the people of the Dallas-Fort Worth area. He is a regular contributor to programs and organizations such as The Dallas Zoo, Education is Freedom, Snowball Express, Uplift Education, and Capital for Kids. Most of these contributions are made through his Dallas Highland Foundation.

James Dondero is a man who is committed to making the greater Dallas-Fort Worth a better place. He is a shining example of those who give back for the blessings that they have received and more successful businessmen should take example of his generosity.

Lip Care Made Easier With EOS

There are a lot of problems that dry lips can bring. Among the problems that people can face with dry lips are cracking, peeling, blisters and plenty others. This often results in some unsightly marks on the lips. It doesn’t stop there. They can also get reactions from others on account of their lips. Therefore, it is important for them to use lip balm. However, there are some forms of lip balm that may not fix the problem because of the ingredients of the products. Fortunately, there are products from a company that has taken the time to be thoughtful about the ingredients that it puts in. See also related site, blogwebpedia.com.

EOS is the one company that brings forth higher quality lip balm. For one thing, the creators of the product have taken the time to look at different ingredients in order to see what they can find that will improve the effectiveness of lip balm products. Among the ingredients they have found that could be used for lip care are Shea butter and Jojoba oil. These are very effective at moisturizing the skin. EOS are also good for moisturizing and even restoring the lips which are considered the driest parts of the body.

EOS did not stop with the ingredients. The company knew that customers may need a little extra incentive in order to keep using the products and effectively treating their lips. Therefore, they have decided to add flavors to their products. They have not only added flavors but mixtures of flavors. Among the flavors that are worth checking out for EOS is strawberry sorbet, view products now. This is among the many flavors that will bring a lot of fun to lip care for people that are interested in improving the health of their lips with the right type of lip balm. EOS lip balm is designed to improve the condition of the lips over time.

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Clay Siegall follows dream, invents new class of cancer treatment drugs

Cancer treatment has traditionally entailed some of the most brutal regimes in medicine today. From radical surgery to radiation and chemotherapy, cancer treatment, since at least the 1930s, has been a torturous trial of endurance for any patient unlucky enough to receive a cancer diagnosis. Oftentimes, even the milder treatments, such as low dosage chemotherapies, will leave the patient with lasting deficits, such as neuropathy, dementia and other long-term neurological disorders.

However, there is a huge reward that has come with these terrible treatment. Cancer survival rates have increased dramatically over the last 70 years. Some cancers, which once were nearly always fatal, are now almost always curable, with five-year survival rates exceeding 99 percent. Prior to the 1930s, most diagnoses of cancer were tantamount to a death sentence. Few patients lived more than a couple of years.

Still, many types of cancer today do not have significantly better survival rates than they did 30 or 40 years ago. This is due largely to the fact that the three pillars of cancer treatment, surgery, radiation and chemotherapy essentially stopped getting better around the year 1960. While there have been certain improvements with some subtypes of cancer, many others have not seen any notable increases in survivability in the last 50 years.

But that began to change in the mid-1990s. Clay Siegall is one of the key players in developing the new class of drugs known as targeted cancer therapies. Most targeted therapies use the principle of targeting the malignancy directly, only releasing cytotoxic chemicals upon contact with the actual cancer cells. This reduces the worst side effects caused by chemotherapy, which is a medicinal blunt instrument, oftentimes releasing large amounts of poison directly into the bloodstream.

Aside from the near elimination of side effects, targeted cancer therapies are also able to dramatically increase the therapeutic window, allowing for much higher doses of cytotoxin and much more effective treatments.

Through his firm, Seattle Genetics, Dr. Siegall is continuing to develop this exciting new category of cancer treatment drugs, ensuring that the 21st century will see dramatic improvements in survivability of many subtypes of cancer.