According to hitsdailydouble.com, Tidal was first released in October 2014. It joined the many music subscription companies that are in the market today. Jay-Z later acquired the business and re-launched later in 2015 March. His idea was to make the company unique in the music streaming world. Knowing that there were already companies established and offering the same services, he wanted to ensure his company stood out from the crowd. It started as a great company heading to the top.
The next move was how to ensure that the company maintained and continued growing. The company hosts talented artists. Albums such as Lemonade dropped by Beyoncé, and The Life of Pablo by Kanye West are some of the attractions. There is also talent from great musicians such as Rihanna and T.I. Such people have made customers get interested and subscribe to Tidal.
However, apart from artists, Tidal needed great managers too. It needed someone who is strong and a negotiator. Jay-Z has been in the music industry and knew what it takes to be at the top. He decided to work with one of the best leaders in the world. It is none other than Desiree Perez who has been in the leadership for over twenty years. The other benefit is that they have good working relationships with Jay-Z.
The lady is right regarding negotiation on signing contracts and smart deals. She works with her husband, Juan Perez. They both run the Roc Nation Sports. They both have many achievements, and they are also members of the Hova Circle. Jay-Z made the best decision ever in the music industry to work with Desiree Perez in managing Tidal. Her entry meant that the company is heading in the right direction. There are millions of trial subscribers signing up to the app.
She is an excellent negotiator, and she has had a series of achievements in the music industry world. For example, she negotiated the Beyoncé’s Formation stadium tour. She also helped Rihanna concerning her deal with Samsung. She has the willpower and argumentative power, and that is why she is driving the company by a significant force.