Eduardo Sirotsky Melzer commonly identified as Duda Melzer is currently the Chairman of RBS Group. The group is a conglomerate that posse’s entertainment and journalism brands in Southern Brazil. He is also the founder and Chairman of e.Bricks which is a Brazilian digital investment firm operating in the United States and Brazil. He is also a director of the Iberê Camargo Foundation and the Mercosul Biennial. Duda Melzer is a member of the Sirotsky family as a third generation. He is the grandson to Mauricio Sirotsky Sobrinho, the famous RBS founder.
Duda Melzer educational background is adamant making him equipped for all matters business. He has an MBA from the Harvard and a degree in Business Administration from PUCRS (the Pontifical Catholic University of Rio Grande do Sul). His career journey began when he was in the United States before he thought of joining the family business. While in the US he was the managing director of Box Top Media, a non-traditional media company.
He was also the senior financial analyst at Delphi. He had the privilege of being chosen to be one of the members of the Cambridge Institute for Family Enterprise. Every year, the enterprise brings together twenty-five business families consisting of the new generation from all over the world. These business families are considered as examples for the society ad they are among the leading company’s bosses.
Duda Melzer focus and discipline on business growth and sustainability have enabled Eduardo practice cross-board movement. He does this through his trips and networking as he goes exchanging knowledge. He is also determined to contribute to the evolution of Brazil through participating in exclusive events which include Allen & Co’s Sun Valley and Google’s Zeitgeist among others.
Eduardo has gradually grown to become a successful person his influence being John Davis who was a family business specialist and a Harvard professor. Duda Melzer believes good governance is the element for a successful company.