Adam Goldenberg’s Big Plans For TechStyle’s Fashion Sizes

Adam Goldenberg is the cofounder and co-CEO of one of the top new apparel retailers TechStyle Fashion Group. Goldenberg said he renamed JustFab to TechStyle because the company website uses predictive analytics and big data to customize user experiences. He now wants to give women of all sizes an opportunity to wear attractive outfits and feel good about themselves, so he had all-inclusive lines launched just this last year. Goldenberg says the company values diversity and giving women a sense of self confidence and inner empowerment. TechStyle is also the parent company to ShoeDazzle, Fabletics, FabKids and FL2.

Adam Goldenberg first came to the fashion industry in 2010, but his background in marketing began back when he was only 15. At that time he built his own online company known as Gamer’s Alliance that became sought after by Intermix Media. Intermix Media asked Goldenberg to manage their marketing strategies department in 1998, and in just two years they promoted him to Chief Operating Officer at Goldenberg became good friends with another marketing guru named Don Ressler, a man who had previously been a consultant to several manufacturing and multimedia companies and had started Goldenberg and Ressler’s first company built together was Alena Media under which they also started Hydroderm.

Read more: TechStyle’s data-driven fashion – CNBC Video

Goldenberg and Ressler had a disagreement with Intermix Media’s new owners, News Corporation when they bought the company in 2005. So they left and started their own company under which they started even more brands. The fashion industry became interesting to Adam Goldenberg because while he didn’t know much about fashion, he saw a way that he could make fashion shopping even more appealing to millennials. In 2010 he and Ressler had the ideas for their new startup materialized, and it soon had many venture capital investors including Matrix Partners and Passport Capital putting funds into it.

The first notable celebrity to become a part of JustFab was Kimora Lee Simmons who loved how Goldenberg and Ressler made their company affordable to everyone while still putting out attractive apparel on She was president and creative strategy director for a few years prior to leaving. Kate Hudson joined the company around 2012 and soon began doing commercials for Fabletics. JustFab gained over $285 million by 2013 and that same year became valuated at $1 billion making it officially a unicorn. Goldenberg and Ressler decided to turn the company into something even bigger by 2014 when they started opening physical stores. Today TechStyle ships products all over the world.

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