Norman Pattiz explains relation between advertising and brand awareness

The correlation between advertising and conversion has been a bother to many marketing departments and scholars for long. There has been a problem in justifying expenditure on advertising efforts as calculating the effect of a campaign on the sales target is not clear cut.

However, a recent market research conducted by Podcastone under the leadership of its executive chairman Norman Pattiz in collaboration with Edison Research has shown a very strong association between advertising and increased positive brand awareness after a campaign.

The study was conducted on five different products and services. Announcing the results, Norman Pattiz and Tom Websten summarized their research findings that, there was a very significant increase in brand awareness following advertising.

They also noted that positivity toward a particular product and service became more favorable in the post campaign days. It was therefore emphasized by Norman Pattiz that the findings were profound and persuasive proof that using Podcastone as an advertising platform was tenable and justifiable. Learn more about Norman Pattiz:

The research findings are groundbreaking to Podcastone advertisers. The fact that the platform is able to increase in product awareness, enhance positive perception, and harness proclivity toward buying a product is expected to serve as an important decision making basis for marketing departments.

The methodology that was used to conduct these surveys has been applauded as having followed the basic tenets of scientific research and therefore there was little doubt on the integrity of the data collected.

It is also noted that this was not the first time Podcastone had initiated a similar process, for Edison Research have done several studies to examine the effectiveness of Podcastone advertising, at the prompt of the podcaster. Nonetheless, the latest research has been appreciated as having been more multifaceted and intellectual.

This will certainly lead to more Podcastone clients, a great deal for a company that was founded by Norman Pattiz in reaction to a gap he had discovered in the advertising market.

It is incredible that the company has grown under his leadership to become the nation’s leading advertiser on podcast network noting his other success as founder of Westwood one, which is a popular radio giant in the country.

Norman Pattiz is an inspiring business leader and executive, with a pool of intellect, and allure. He successfully led Westwood one into becoming the largest radio company. He has served in the broadcasting board of governors under both Clinton and Bush jnr. administrations.

EOS has Lip Balm Flavors for Everyone

EOS lip balm flavors are made for everyone to enjoy, with an assortment of picks available. These flavors provide the lips with nourishment and a fun burst of flavor that eliminates the boredom that was once associated with this beauty care product. Choosing an EOS lip balm flavor is never difficult, although you’ll likely have trouble selecting only one flavored lip balm, refer also to


Organic Spheres

The organic spheres offer seven flavor choices. Special released flavors are oftentimes released into this line. You’ll find the usual flavors like Strawberry Sorbet and Vanilla Bean included, but there’s also unique picks like Raspberry Pomegranate and Honeysuckle Honeydew. Variety is always so nice and you certainly get plenty of choices when using the Evolution of Smooth organic spheres.


Visibly Soft

The Visibly Soft line of lip balms is preferred by many users. You may also prefer the added softening power of the Visibly Smooth lip balm. You will certainly love the Coconut Milk flavored lip balm. This flavor is always a customer favorite because it is so incredibly luscious to smell and taste. The Blackberry Nectar is the perfect flavor in the Visibly Soft line if you enjoy the eccentric taste of this berry, check more products here.


More EOS Flavor Choices

The Active line is also available for customers, with a great Lemon Drop flavor choice. The EOS medicated lip balm comes in a great Chamomille flavor. Hibiscus Peach is a great flavor from the Crystal lip balm.


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EOS Lip Balm-From Nutrients, to Flavor, to Luscious Lips

Evolution of Smooth (EOS) create several natural skin and lip care products. Many people search through different lip balms to discover one that is effective. With the EOS lip balm, your lips will be revitalized by the numerous beneficial ingredients. Rich with vitamin E, Shea butter, and Jojoba oil, this lip balm soothes and heals your chapped lips by locking in moisture. This soothing, soft result stemmed from the lack of paraben and petrolatum in the lip balm. Several of these products even include SPF protection. Additionally, they are USDA-certified organic with 95% of its ingredients being organic and all-natural. Hypoallergenic and dermatologist tested, the EOS lip balm will quickly leave you with sensationally beautiful, healthy lips.

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Along with the various advantages of the EOS lip balms, they also come in several flavors to suit your taste. Some of the five most popular flavors are as follows: EOS Blueberry Acai, EOS Sweet Mint, EOS Honeysuckle Honeydew, EOS Pomegranate Raspberry, and EOS Summer Fruit. Each flavor’s scent is correlated with its name.

Blueberry Acai is filled with antioxidants and organic ingredients that will nourish your lips. The Sweet Mint flavor contains natural extracts and oils that heal your chapped, cracked lips. Honeysuckle Honeydew is made to rejuvenate and soften your lips. Pomegranate Raspberry moisturizes dry lips with the natural extracts present in the ingredients. Lastly, the Summer Fruit flavor is a blend of a handful of fruity tastes such as peach, strawberry, and blueberry, made also to cure dry lips. See more articles here on

Even though the list is growing continuously, there are currently over twenty flavors of the EOS lip balm. From fruity to sweet, EOS creators have hit a wide variety of people with their differing flavors. In addition to its accommodating, round shape, these EOS lip balms are infused with rich, moisturizing ingredients and tasty flavors that leave a soft, luscious tint to your lips. You can find several of these lip balms at almost every drugstore, grocery store, and even some clothing stores!

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Brazilian Duda Melzer Knows How To Be Credible Media Star

Brazil is a breeding ground for juicy news stories. The country is a 21st-century look at cultures that mix and mingle like sand. And the media industry in Brazil rarely misses an opportunity to keep all talk that is newsworthy in front of the public. Brazilians love to talk. And they like to talk about each other. Eduardo Sirotsky Melzer, the grandson of RBS Media founder, Mauricio Sirotsky Sobrinho, found out how much they like to talk, watch TV, read newspapers, and fight about politicians when he was growing up in Porto Alegre. Visit Clicrbs for more details.

But instead of joining the RBS Group when he got out of school, he went to Boston to earn an MBA from Harvard. And instead of going home after Harvard, he went to New York, and he became the President of Box Top Media. The marketing experience alone was worth his time in New York. But he also got a taste of franchising, and he eventually became an investor in Sweet, Sweet Way. Duda finally went home, and he got into the family business. He was the head of marketing while his uncle Nelson Sirotsky was president.

Duda took over as CEO of the company in 2016. Duda understands how important technology is, so he got into the digital business through his E. Bricks Digital startup in Sao Paulo. The RBS Media Group is a media empire, so Duda gets the word on the street almost as fast as the people are saying that word on the street. Melzer has a hand in every form of news, entertainment and political media expression in Brazil. In other words, Melzer, along with his staff, control radio, and television stations, newspapers and magazines, websites, blogs and all other media expressions. Melzer is a world renowned media executive. But he also has a major presence in charitable organizations and social endeavors all over Brazil. Follow Duda on Twitter

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