Brazil is a breeding ground for juicy news stories. The country is a 21st-century look at cultures that mix and mingle like sand. And the media industry in Brazil rarely misses an opportunity to keep all talk that is newsworthy in front of the public. Brazilians love to talk. And they like to talk about each other. Eduardo Sirotsky Melzer, the grandson of RBS Media founder, Mauricio Sirotsky Sobrinho, found out how much they like to talk, watch TV, read newspapers, and fight about politicians when he was growing up in Porto Alegre. Visit Clicrbs for more details.
But instead of joining the RBS Group when he got out of school, he went to Boston to earn an MBA from Harvard. And instead of going home after Harvard, he went to New York, and he became the President of Box Top Media. The marketing experience alone was worth his time in New York. But he also got a taste of franchising, and he eventually became an investor in Sweet, Sweet Way. Duda finally went home, and he got into the family business. He was the head of marketing while his uncle Nelson Sirotsky was president.
Duda took over as CEO of the company in 2016. Duda understands how important technology is, so he got into the digital business through his E. Bricks Digital startup in Sao Paulo. The RBS Media Group is a media empire, so Duda gets the word on the street almost as fast as the people are saying that word on the street. Melzer has a hand in every form of news, entertainment and political media expression in Brazil. In other words, Melzer, along with his staff, control radio, and television stations, newspapers and magazines, websites, blogs and all other media expressions. Melzer is a world renowned media executive. But he also has a major presence in charitable organizations and social endeavors all over Brazil. Follow Duda on Twitter