Bradesco is more than a Brazilian bank that lends money and offers special banking services. Bradesco is one of the top four banks in the largest economy in South America because the bank has its hands in everything. From insurance and pension plans to IT and other new technologies, Bradesco is a leader in the country’s quest to pull out of a depressing three-year recession.
One man had Bradesco’s interest running through his veins for the last 75 years, and he is ready to retire. That man, Lázaro de Mello Brandão, is a legend in the Brazilian banking world. He is one of the people who put Bradesco on the international banking stage. And he is one of the bankers who taught other banks how to make money during political upheaval and economic downturns. Lázaro de Mello Brandão is founder Amador Aguiar’s, successor, and he is only the second Chairman of the Board in the bank’s 75-year history. But his reign as the banker of the century is coming to a close. His protégé, CEO Luiz Carlos Trabuco is taking over as chairman, effective immediately.
Luiz Trabuco is not an ordinary banker either. He’s an esoteric thinker, according to his education background. After graduating with a degree in philosophy, Trabuco got another degree in psychology. When hometown bank was looking for new trainees back in 1969, Luiz thought banking could be the profession he was looking for. Amador Aguiar and Brandão immediately thought Trabuco could fit into the Bradesco’s future plans even though he wasn’t an accountant. So the two pioneers took a chance and gave Luiz a position as an executive trainee. Trabuco knew he had the smarts to be a banker even though other trainees were accountants and finance majors. And it didn’t take long for Trabuco to prove himself.
In 2003, Luiz got the chance he was looking for when Brandão gave him the opportunity to accept the president’s job at the bank’s insurance arm, Seguros. Trabuco was able to make the kind of decisions that put Seguros on the road to record-breaking profits. In 2009, Seguros was responsible for more than 30 percent of Bradesco’s net income, and that was all Brandão needed to know to make Trabuco the president of the bank. Luiz never left that job. In fact, he still is the president and CEO, but in March 2018, he is turning the keys to the CEO office over to one of the seven candidates on the short list to take his place. All seven men are currently Bradesco executives.
The CEO position is one of the top corporate positions in Brazil. According to valor.com.br Bradesco has so much clout in Brazilian affairs it’s hard not to pay attention to the candidate list. Here’s the list.
1. Fifty-eight-year-old Mauricio Machado de Minas is responsible for the bank’s successful IT department. He joined the bank in 2009 after working for CPM Braxis SA.
2. Fifty-seven-year-old Alexandre da Silva Gluher heads up acquisitions and risks He’s been around Bradesco since 1976.
3. Fifty-eight-year-old Domingos Figueiredo Abreu is the bank’s treasury vice-president. He is in his 37th year with the bank.
4. Fifty-seven-year-old Josué Augusto Pancini got his start with the bank in 1975, and he is the head of various bank operations.
5. Fifty-two-year-old Marcelo de Araujo Noronha is the investment specialist at the bank, and he handles card operations.
6. Fifty-four-year-old Octavio de Lazari has Luiz’s old job at Seguros. He’s a 40-year banking veteran.
7. Fifty-nine-year-old André Rodrigues Cano has 41-years of service with Bradesco. He is in charge of the human resource department.
Find more about Liz Carlos Trabuco: http://economia.estadao.com.br/noticias/negocios,estamos-com-o-dedo-no-gatilho-para-emprestar-dinheiro-diz-presidente-do-bradesco,70002160257