Whitney Wolfe is an advocate for women’s empowerment in the dating space and in the work place. In her article “Whitney Wolfe Herd: How to Build a Workplace Where Women Can Thrive” published on the Refinery29 website, the CEO discusses the necessity for women’s empowerment in both the workplace and the dating world.
After leaving Tinder, Wolfe Herd wasn’t sure she wanted to work in the dating world anymore. She eventually started Bumble in 2014, with three young women for employees. These women were fresh out of college, with little experience in the business world, using marketing strategies that included drawing on the sidewalk and using Wolfe Herd’s dog to gain attention. The app began a counter culture for dating where women were the ones to make the first move, helping them create empowered connections where they were in control of the initial contact. The company has since expanded to a social network where women make the first move to make new friends and gain new business contacts in Bumble’s new verticals, Bumble BFF and Bumble Bizz.
She also created a female empowered center in the office. Since the company has grown to a billion-dollar company with more than 80 employees in 5 different companies. She recognized that men were more likely to advocate for higher salaries during the hiring process. Whitney Wolfe wanted women to advocate for themselves in the workplace as well, particularly when she noticed women feeling guilty for asking for what they were worth. The company has a mandatory discussion about salary at every semi-annual review. She wanted to give every employee the tools and forum to negotiate. They also discuss a professional growth to help the team feel confident in having a dialogue with the boss.
Whitney Wolfe also encourages mothers to advocate for their rights at work. Women with children will only make 71 cents to the dollar of working fathers and the women will often feel guilty about wanting to have a career as well as children.
Whitney Wolfe was also discussed in Jordan Crook’s article “Bumble CEO Whitney Wolfe Herd is Coming to Disrupt SF” which reveals that the CEO will be speaking at the 2018 Disrupt SF conference in September.