JD.com Helping China’s Traditional Bookstores

JD.com is the largest online retailer in China and the biggest retailer at large in the country. It is as well the biggest internet company by revenue. The company was founded in July 1998 by Mr. Liu Qiagdong. The Company’s name JD is an acronym of fusion of two names Jing Dong, but initially, it was known as 360buy.JD is the leading company in the world in high tech and which possesses the largest drone system. Worldwide brick and mortar bookstores are facing challenges. The biggest challenges include declining traffic and fierce competition of sales. In China this problem is also affecting the country’s bookstores.JD.com has come in to help these bookstores revive through its e-commerce and internet services.

The company is providing solutions for logistics, procurement of books and technology to forty-nine offline stores of books across the country. JD.com employs the Raas strategy which means Retail as a Service ‘to help these bookstores. Under this strategy, the company has provided a wide range of technology and services to companies ranging from consumer goods, manufacturers to restaurants and other retailers. Using its technology development for e-commerce businesses,Jd.com has helped in the modernization of supply chains and turn increasing sales for the offline bookstores.

Most the bookstores in China has now partnered with JD for their efficiencies. An example is the Tangning Books in Guangzhou. Since its partnership with JD, Tangning’s turnover has reduced to 220 days from one year and above. With the help of JD’s capabilities of data analysis, the bookstore now has an insight on customers’ purchasing behaviors, and it is in a position to choose book assortments as per the customer’s base. Tangning Store now does not have to stock every book that customers may ask. It now lets clients scan QR codes of the books they don’t find in the store, and within 24 hours the books are delivered. This is a brilliant inventory from JD. JD’s technological inventories are not only helpful to the bookstores in China but also to a number of companies.

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