Adam Goldenberg’s Big Plans For TechStyle’s Fashion Sizes

Adam Goldenberg is the cofounder and co-CEO of one of the top new apparel retailers TechStyle Fashion Group. Goldenberg said he renamed JustFab to TechStyle because the company website uses predictive analytics and big data to customize user experiences. He now wants to give women of all sizes an opportunity to wear attractive outfits and feel good about themselves, so he had all-inclusive lines launched just this last year. Goldenberg says the company values diversity and giving women a sense of self confidence and inner empowerment. TechStyle is also the parent company to ShoeDazzle, Fabletics, FabKids and FL2.

Adam Goldenberg first came to the fashion industry in 2010, but his background in marketing began back when he was only 15. At that time he built his own online company known as Gamer’s Alliance that became sought after by Intermix Media. Intermix Media asked Goldenberg to manage their marketing strategies department in 1998, and in just two years they promoted him to Chief Operating Officer at http://www.entrepreneur.wiki/Adam_Goldenberg. Goldenberg became good friends with another marketing guru named Don Ressler, a man who had previously been a consultant to several manufacturing and multimedia companies and had started FitnessHeaven.com. Goldenberg and Ressler’s first company built together was Alena Media under which they also started Hydroderm.

Read more: TechStyle’s data-driven fashion – CNBC Video

Goldenberg and Ressler had a disagreement with Intermix Media’s new owners, News Corporation when they bought the company in 2005. So they left and started their own company under which they started even more brands. The fashion industry became interesting to Adam Goldenberg because while he didn’t know much about fashion, he saw a way that he could make fashion shopping even more appealing to millennials. In 2010 he and Ressler had the ideas for their new startup materialized, and it soon had many venture capital investors including Matrix Partners and Passport Capital putting funds into it.

The first notable celebrity to become a part of JustFab was Kimora Lee Simmons who loved how Goldenberg and Ressler made their company affordable to everyone while still putting out attractive apparel on vator.tv. She was president and creative strategy director for a few years prior to leaving. Kate Hudson joined the company around 2012 and soon began doing commercials for Fabletics. JustFab gained over $285 million by 2013 and that same year became valuated at $1 billion making it officially a unicorn. Goldenberg and Ressler decided to turn the company into something even bigger by 2014 when they started opening physical stores. Today TechStyle ships products all over the world.

An Adam Milstein Bio

Profile of Entrepreneur Adam Milstein

 

When you are looking to get into real estate or any other realm of entrepreneurship, it is critically important that you look into examples that can motivate you. Adam Milstein is an excellent example, due to the fact that he has been successful in a number of arenas and continuously puts his best foot forward in ways that are replicable. As the old adage goes — success leaves clues. For a few clues on how Adam Milstein has taken his success to new heights and how you can too, read on.

 

What is his background?

 

When looking at success clues, it pays to start with the person’s background. Mil stein is native to Israel and even was part of the military during the Yom Kippur war. He eventually became a United States citizen and received his MBA from the University of Southern California. From there, he was able to receive real estate accreditation and would eventually become a successful real estate investor.

 

How does he operate his business?

 

In terms of the way Adam Milstein operates its business, he is fully aware that no two days are alike. To become a philanthropist and entrepreneur, a person needs to develop their own rhythm and processes, while making sure they are aware enough to be fluid in situations that dictate it. This way, it is easier and more feasible to be productive in the name of carrying out your business.

 

What is his philosophy?

 

In terms of business philosophy, Milstein knows that perseverance and endurance are key. He is a visionary that understands that it begins in the mind, but you must put forth the effort to manifest your ideas into real life. He stays on top of his discipline and make sure that he never let details fall between the cracks. Further, he always make sure to give back, because it makes his regular work life easier to bear.

 

When you consider these tips, you will see that Adam Milstein is a professional who is wildly successful for great reason. If you are looking to start your own enterprise, consider some of these points.