Taking start-up consultancy to the boardroom is one of the strategies that Luke Lazarus uses to help new businesses find their bearing. He knows that for them to succeed, they have to get the confidence of investors.
It starts with building the right network and therefore, they have to take the information about their businesses to the right people. One of the things that they have to do to achieve these goals is by creating the best investor presentations.
It is difficult to win the trust of these people if you cannot convince them through short presentations. So what does this consultant recommend for such businesses?
Identifying financial support needs
According to Luke Lazarus, the core aim of any investor presentation should be to address the areas of your business that need support. You are expecting them to partner with you on various fronts, and so, you have to give them a reason to believe you. Read more: Luke Lazarus| Medium and Luke Lazarus Profile | EverybodyWiki.com
Let them know how your idea is going to work and the amount that is needed to meet that target. In addition to that, you should let them know how they will benefit when they help you in financing your operations. Sometimes, entrepreneurs struggle too much to impress investors but miss the point.
However, Luke says that when you know the areas that will warm their hearts, there is no doubt that you will walk away with an excellent deal at the end of the presentation.
Compelling brand stories
Luke Lazarus says that identifying the financial support needs for your business is not the only task to focus on during a presentation. He advises his followers always to tie those needs to real stories about their brands. It is after you show the relationship between your brand and the needs that you will convince anyone to fund you.
Remember that as a start-up, your business still needs a lot of finances which you may not have. If your brands are solving specific problems in the market, and the investors can see that these problems are linked directly to your financial appeal, there will be funds for you.
In Melbourne, Australia, Luke Lazarus is the go-to consultant for every new business. Start-is often use his advice to get a footing in their niches. For many years he has been working with various companies to come up with the kind of consultancy services that will create businesses of the future. He often works with a team of experts.
One benefit that Luke Lazarus has is the ability to fit in almost any industry. Due to the huge experience he has had with different startups, he is not worried about taking up new challenges in any industry.
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