The Fabletics Brand Shines With Consumers that Want Style

Fabletics has become the authority when it comes to clothing for women. This has certainly become one of the best sites for women that are shopping for athletic clothing because it gives them a lot of variety. People that haves shopped on the Fabletics website will agree that this is one of the largest varieties of clothing brands for women that are looking for an opportunity to make their wardrobe exciting. So many people have become fans of Fabletics because they like the fact that Kate Hudson ushers in new garments every week. This is rare inside of any clothing company, but Kate Hudson feels that this is the type of innovation that she needs in order to keep her consumer-base happy.

 

So far it appears that people are impressed with Fabletics and the changes that Kate Hudson is making within this organization. She has proven herself to be a very observant entrepreneur that pays attention to what her customers are looking for. She makes sure that she continues to stay innovative, and she also puts her time into seeing what her customers are interested in next. A good amount of this comes with a connection to the lifestyle quiz that is presented through the Fabletics website. This is how people become familiar with the Fabletics brand, and this is how Kate Hudson gets a chance to see what her customers are actually interested in seeing more of. With the lifestyle quiz she gets a chance to see what her customers are picking as their favorite types of garments for working out.

 

She has the ability to gravitate towards a number of products for certain clothes if these garments are popular. This is the thing that people love about Kate Hudson and the Fabletics brand. It is the type of brand that is designed to help all of those that are looking for a solid clothing line that is connected to a great amount of style and comfort. This is the thing that pushes this brand in this right direction when it comes to building a customer base. People have always been interested in comfort when it comes to the clothing that they choose, but Kate Hudson has made her way into the mainstream and reached the top in her field because she considered style. This is what many of the athletic clothing options were missing when it came to athletic gear for women.

 

With Fabletics Kate Hudson has been able to challenge her adversaries and make them more aware of how big style plays a part in the workout process. Kate is definitely someone that appreciates the possibilities that come with working out. She knows that women may indulge in more shopping when they are working out on a regular basis. She also realizes that these customers may be interested in trying out more clothes from the Fabletics brand. This is why she is so interested in building more physical stores for her customers that want to shop Fabletics.

Kate Hudson is at the Heart of Fabletics

What’s not to love about Kate Hudson? There is likely not many women who haven’t seen her treasured rom com “How to Lose a Guy in 10 Days,” amid a mass of other hits. She is also just generally like-able. She is down to Earth and just seems to resonate with women everywhere. Those qualities were some of the reasons she was chosen to be the face of unicorn athletic fashion wear brand Fabletics when it started in 2013. At the time the company was a simple startup, looking to make a name for itself in the athletic wear market. Founders knew they needed the perfect face for their brand, and Kate Hudson was definitely that face.

 

However, when she said yes to Fabletics, she did so with a firm commitment to not just be the face of the company, but to be wholly involved in its operations and success. She detailed her view in a recent Forbes article when she noted that she would never get behind a brand she didn’t fully believe in and would use herself. She did fully believe in Fabletics and saw the success in its horizon. From its beginning in 2013 to today Kate Hudson has been very hands on in the company. She knows exactly which pieces are doing well with her customers, which aren’t and is constantly looking for new trends and innovations to expand the product line. She also works with management and reviews numbers on a weekly basis. She notes that she will always continue to do so, as that is her business philosophy – although she will always be an actress at heart and will continue to act.

 

While Kate Hudson may be at the heart of Fabletics, the company’s mindset is another reason that they have grown from a startup to $250 million in sales and 1.2 million users in just 3 years. Fabletics was founded with the goal of being an innovator in the market. The company’s founders saw buyers purchase behavior evolving and knew they didn’t want to start a company that wasn’t on that cutting edge.

 

For that reason, Fabletics has just 22 physical locations and instead uses the technique of a reverse showroom to give buyers a great experience in today’s age of digital first. When people come to Fabletics’ site, they are greeting with a fun lifestyle quiz (check it out on their website). After taking the quiz, the entire experience is digital and is customized to the individual person’s preference. This means that there is no need to visit a physical showroom to get exactly what they are looking for every month.