Whitney Wolfe Wants Women To Have The Tools To Negotiate

Whitney Wolfe is an advocate for women’s empowerment in the dating space and in the work place. In her article “Whitney Wolfe Herd: How to Build a Workplace Where Women Can Thrive” published on the Refinery29 website, the CEO discusses the necessity for women’s empowerment in both the workplace and the dating world.

After leaving Tinder, Wolfe Herd wasn’t sure she wanted to work in the dating world anymore. She eventually started Bumble in 2014, with three young women for employees. These women were fresh out of college, with little experience in the business world, using marketing strategies that included drawing on the sidewalk and using Wolfe Herd’s dog to gain attention. The app began a counter culture for dating where women were the ones to make the first move, helping them create empowered connections where they were in control of the initial contact. The company has since expanded to a social network where women make the first move to make new friends and gain new business contacts in Bumble’s new verticals, Bumble BFF and Bumble Bizz.

She also created a female empowered center in the office. Since the company has grown to a billion-dollar company with more than 80 employees in 5 different companies. She recognized that men were more likely to advocate for higher salaries during the hiring process. Whitney Wolfe wanted women to advocate for themselves in the workplace as well, particularly when she noticed women feeling guilty for asking for what they were worth. The company has a mandatory discussion about salary at every semi-annual review. She wanted to give every employee the tools and forum to negotiate. They also discuss a professional growth to help the team feel confident in having a dialogue with the boss.

Whitney Wolfe also encourages mothers to advocate for their rights at work. Women with children will only make 71 cents to the dollar of working fathers and the women will often feel guilty about wanting to have a career as well as children.

Whitney Wolfe was also discussed in Jordan Crook’s article “Bumble CEO Whitney Wolfe Herd is Coming to Disrupt SF” which reveals that the CEO will be speaking at the 2018 Disrupt SF conference in September.

The Life and Career of Lori Senecal

Those who know Lori Senecal know her as a marketing executive who has a robust personality. Lori Senecal is known for her role with the Crispin Porter + Bogusky where she is the chief executive officer in charge of global operations. She has unmatched knowledge in the field of marketing and advertising. Lori Senecal is also recognized for masterminding innovative techniques when it comes to advertising. She says that she is always on her toes never staying in her comfort zone. This is something that has propelled her to the executive she has become. She managed to transform the vision and mission of CP+B. Lori is of Canadian descent and she was brought up in Montreal, Canada. She has three sisters and she is the youngest. For more details visit Forbes.

Lori Senecal is a product of education and the desire to go beyond the ordinary. For her undergraduate degree, Lori Senecal attended the McGill University. Other than English, the marketing mogul can speak French fluently. Before getting to the present position, she has worked with notable brands such as McCann Erickson, Xbox and even Coca-Cola. She has a unique capability when it comes to focusing on challenges. She is a leader who believes in talent acquisition. This means that she believes in young people and their potential. Other than the three brands mentioned above, Lori Senecal has worked with other notable companies such as HomeGoods, Vanguard, Victoria Secret Pink, and BMW. She has also been involved with American Express and Boar’s Head.

Her love for gymnastics propelled her to choose a career in marketing. During the high school and college days, she became a coach and discovered the importance of teamwork. Learning how to lead from an early age, Lori Senecal carried the art to business several years later. She says that it’s difficult to become a follower if you are used to leading. She also recently spoke at 3% conference.

She is a big promoter of the ad that you are as good as the last ad you manage. Lori says that for her to make money, she must first make her clients’ money. She acknowledges that she did not become profitable instantly and she took some time before she could reap some profits. Among the books that inspire Lori Senecal most are books touching on Steve Jobs. She says that there are a lot of leadership skills that can be learned from the Apple founder. Lori is active on social media such as Facebook, Twitter and website lorisenecalglobalceo.com

 

See more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#611fff241197