In today’s business climate, finding the right partners with the right expertise is more important than ever. Many brands are benefiting from JD.com’s consumer to-manufacturer strategy and the company’s dominance in the Chinese e-commerce market. Thanks to the company’s investments in big data, JD.com was able to boost sales of two major brands, Huggies diapers and Head-and-Shoulders shampoo.
The company just held a Fast-Moving Consumer Goods (FMCG) conference, where over 900 major brands were represented. At the meeting, JD.com and its partners discussed the recent successes and new strategies for the company’s brand portfolio, in an effort to replicate them in other market segments.
JD.com is currently China’s top retailer, serving over 300 million consumers, both within and outside of China. It is this huge customer base which has allowed the company to amass a detailed customer information system. JD.com utilized its state-of-the-art analytics technology to determine why certain diaper brands were gaining ground in the Chinese market. The answer was an increase in diapers made of composite materials, which led to Huggies unveiling a composite-based product.
In fact, JD.com’s analytics also helped to shape Head and Shoulder’s marketing strategy in China. The retail giant’s research revealed that Chinese consumers were becoming increasingly environmentally conscious. It was these insights that helped the brand launch a new natural line of shampoos for the Chinese market, which became an immediate success for the two companies.
FMCG is not the only market segment in which JD.com has used its research to boost sales and profits. C2M analytics have also been important to the company’s consumer electronics strategy. A key example of this was launch of the OMEN Gaming PC, the design of which was based on an analysis of feedback from over a million customers. JD.com hopes that embracing this new technology will help the firm meet the needs of growing market in Asia and beyond.
Jingdong’s: Facebook Page.
Malcolm CasSelle is currently serving as the president of a new blockchain technology company that he created himself which is named worldwide asset exchange. He is also one of the members of leadership for an online marketplace for the purchase and selling of goods in online video games which is known as Opskins. He serves as the companies chief investment officer.
Prior to his current positions of leadership, Malcolm CasSelle has had a long career in the technology and digital industries and has been able to serve in several key leadership positions for a number of prominent companies in his industry. The experience that he has gained over the span of his career has given him the ability to uniquely synthesize a combination of knowledge and expertise that few individuals can claim to have. He was president and chief technology officer at the Tronc, Inc. where he was able to have oversight of the company’s rapid property growth and the company’s leveraging of digital assets. Additionally, he has been able to serve a number of startup companies such as MediaPass. MediaPass has come to be one of the leading solutions for digital subscription that is used by major media companies.
Malcolm CasSelle has also been known as a successful venture capitalist. He had the foresight and industry knowledge to realize that companies such as Facebook and Zynga were good investments. He was able to invest in both of these companies long before they became the industry giants that they are today. He has also been a huge proponent of cryptocurrency and blockchain technologies and has invested in the early stages of several blockchain companies.
He has most recently launched a new cryptocurrency which he believes will help to revolutionize the online virtual assets community. The new cryptocurrency is referred to as WAX tokens. These will be used on the platform that he is also created which is based upon the blockchain. This platform is named worldwide asset exchange or WAX. As a result of using the decentralized technology blockchain Malcolm CasSelle believes that he will be able to eliminate several key issues that have been plaguing the virtual assets community for years.