The beauty of Lime Crime makeup is in the constant surprises. In other words, this cosmetics brand thinks outside the box, and it has served the label well.
Let’s be honest; women (and men, too) have almost endless options when it comes to purchasing makeup. Some brands are traditional and basic, but Doe Deere made sure that her company would be anything but “normal.” In fact, the makeup is rebellious and proud of it.
The CEO and founder of Lime Crime has created a contemporary e-commerce brand that has quickly built up a global presence and branched out into popular retail stores. One of these bright spots is now located in the United Kingdom.
The launching of the Feelunique x Lime Crime Pop Up Shop in London has been a long time to come, and makeup addicted fans are thrilled. You can’t help but be blinded by the vibrancy of the makeup and its fantasy touches of glitter, crystals and iridescence. Doe Deere sat down with the U.K.’s Stylist to talk about the venture.
When Lime Crime debuted in 2008, the major cosmetics labels wouldn’t touch the makeup Doe Deere was launching. It was bad a**, sensual and very modern. One of the standouts is Lime Crime’s Venus Palette and its sexy sequels. The grunge eyeshadow compacts have become much-coveted because they sell out so rapidly.
Now, Feelunique fans can see what all the beautiful buzz is about in the Venus Palette, with the newest one being the Venus III. This time, Doe Deere was inspired by the shade of purple and its significance in modern fashion and hair color. Even the Pantone Color Institute has released their own purple haze in ultraviolet.
The Venus Palette comes housed in a very pretty box with a cute compact mirror inside and eight sinfully rich shadow pans. The outside of the box features the iconic Botticelli painting of “The Birth of Venus.”
The Venus III is luscious in lavenders, violets, pinks and some elegant earthy browns.
There is also the original Venus, Venus II and the Venus XL (18 shadows).
When it comes to lipsticks, Brits are enjoying the amazing liquid/matte formulations of Lime Crime in some of the most unusual colors in the universe. Loud and proud, these gorgeous lipstick colors last and last and never dry out your pout.
The Lime Crime Velvetines Metallics dry to a glamorous liquid metallic finish, and the Hi-Lites are triple highlighter compacts that are exquisite in creating knock-out cheekbones.
Doe Deere also added Unicorn Hair tints to her brand because young people enjoying switching up their manes and playing with some wild tones. The CEO and founder practices what she preaches and likes dyeing her long locks in shades of purple, red or blue.
Lime Crime is an independent company based in Los Angeles and is a vegan and cruelty-free makeup brand.
Check out the Feelunique/ Lime Crime beauty collaboration here. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere